Visual Advocacy: Testing my designs

Saturday night I used a projector to project this statistic on the side of a building right outside Missy B's, the most crowded gay bar in Kansas City.

I put my "How Lucky Are You?" fliers on the windshields of cars parked outside the gay bar.

I hung up these posters in the bathroom at a popular gay bar called 303 Friday and Saturday night. I received great feedback and even some offers to distribute them at some upcoming events.

Multimedia Experience: Final direction

Visual Advocacy: Rapid Prototyping

After meeting in class today, I decided to really refine my ideas and come up with a series of strinking, powerful and personal posters consisting of up close faces of young gay men with statistics about HIV written on their faces. These 5 posters will be hung above the urinals at 3 different gay bars this weekend so that my audience will have to face the truth while partaking in a personal activity (the bathroom). This is the perfect place to reach out to them because when someone is standing at the urinal, they will be forced to look these men in the eyes and let the fact soak in. My goal is to reach my audience when they aren't expecting it, so I think this idea is really strong. Hanging on the mirror or on the back of the bathroom door will be a poster that says "HIV-Protect Yourself. Spread the truth, not the disease." So that way my message is kind of a 2 part attack. They see the stats on the faces and then they see my message.

Also, I created the following posters to be incorporated into screen-based ads and on a Facebook page that I have created to spread HIV awareness.

Design Systems: Brand Application

Visual Advocacy: Craigslist Postings

I posted a couple ads in the personals section on craigslist today as an experiment to see what kind of reactions I get. The young gay community uses online resources to find hookups, which can lead to the spread of HIV or any other STDs. I will post the responses I receive from people who decide to email me..with positive or negative feedback.

Multimedia Experience: website wireframes_revisited

I decided to add this background image instead of the black and I really like it!

These are some screens for my first website direction while it is being viewed on an iPhone

This is a brand new direction that I designed after revisiting my initial wireframes

These are the iPhone screens for this new direction.

Illustration Ellective: Project 3

This is my beer bottle label re-design for Dead Guy Ale. I put it on 2 different bottles to see which looked better.

Design Systems: Final Logo Identity Direction

This is the direction I decided to pursue for my brand identity. Over the next week or so I will be applying my identity to different applications such as billboards, advertisements, a website, letter head, tshirt, etc.

(As a reminder, my brand attributes are:)

simple

informative

efficient

adjustable

easy to use

Multimedia Experience: website wireframes_revisited

I decided to take a few steps back and revisit the overall structure of our body modification community website. We made a huge leap from our original wire frame ideas to the visual mockups that we had created over the past couple of weeks. Instead of pursuing that one and only direction, I wanted to create a few other page compositions that may be stronger or have a better relationship to the needs of our community. These are some sketches I made that explore placement of the main navigation, content space, image and text boxes, etc.

Visual Advocacy: Poster Designs

This is the flier I will be putting on the windshields of cars outside the gay bar Saturday night.

I am printing these 5 posters and putting them in a couple local gay bars this weekend. My intention is to get people thinking and talking about the posters and the message. I am working on some bar coasters as well.