While most prevalent in the urban communities of large, congested and restless cities such as Los Angeles, Las Vegas and New York City, there is an increasingly high demand for quality, convenient and affordable transportation services here in the vibrant Midwest metropolis of Kansas City. The major competitors in this industry would be the current 14 taxi companies that hold permits issued by the City of Kansas City, MO licensing them to pick up passengers within the city. As a 24 hour service, thousands of customers rely on safe, efficient and inexpensive transportation from one place to another, to and from work, home from the bar, etc. In order to offer the best value and service to every patron, our thriving company will be dependent on cleanliness, quickness and reliability.
2. Place: The Kansas City Zoo
As the Kansas City Zoo celebrates its 100th birthday, many residents of Kansas City have never even been to it. The zoo, however, offers the unique experience of seeing more than 1,000 animals in naturalistic settings; all stretched across 202 acres in Swope Park. It has has been ranked one of the best zoos in the country and offers a fun and educational adventure for families, sight seers and animal lovers alike. The competitors of the Kansas City Zoo include the other zoos within the midwest which are constantly making improvements and additions to their exhibits, animal habitats and guest services. By redesigning the current identity and branding system for the Kansas City Zoo, we will be able to attract more local and visiting guests to come spend the day at our beautiful park.
3. Ideas: Daily Info Text Message Service
As the world connects and communicates via technological devices such as cell phones and computers, keeping up with emails, news sites, gossip blogs, social networking profiles, etc. can become overwhelming. Additionally, millions of people subscribe to services that send out daily text messages containing horoscope information, sport statistics, bible verses, motivational and inspirational quotes, as well as trivial wisdom and humorous wit. Our company will offer an easy to use website for people to specify what they want sent to their phone every day in a quick and simple packaged text message, instead of 5 or 6 different texts. Our competition will include the current most popular websites that offer daily text message services such as hipscopes.com, mentormobile.com, txtvox.com and 4info.com
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