Thursday, November 13, 2008

Sound and Motion: 4a DATA PRESENTATION


I have come up with some great ideas for how I can present my 5 statistics in this data presentation. I want to use my bathroom as the stage and I will set up a camera and record a 30-40 second live shot. While nothing will actually be happening physically in the bathroom (other than maybe the light being turned on and then turned off) it will be more interesting than a still photograph of my bathroom. I can then use typography to guide the viewer through 5 different parts of the bathroom. I will try to find bathroom facts that relate to dental hygiene, whether its how much water is used on average each time u brush your teeth or how the flush of a toilet could contaminate your toothbrush...and then the facts will be animated through kinetic typography as they guide the viewer through a narrative. 


A) I thought about making my imagery be of 5 different people with different teeth in range of perfect teeth to crooked, not so nice, teeth smiling on film for about 6-7 seconds each while I narrate an interesting fact about dental hygiene. The voice over would make the visuals on the screen of the cropped, weird, and compelling close-up "smiles" be more powerful.

B) Maybe I could show 5 different facts about things relating to teeth hygiene and film each scene for approximately 6-7 seconds. The imagery would be nothing to do with the bathroom, teeth brushing, or flossing...but the message would be a nice contrast to the straightforward and literal directions I have used so far. Instead of showing someone flossing I would show them shopping and use the fact about how 73% of Americans would rather go grocery shopping than floss. 


design a sequence of five important/interrelated/interesting statistics about your activity/hobby. they should be combined in a way that makes a logical case (logos) about your activity/hobby and provides information to the viewer in a clear and compelling way. required content: five facts, at least three communication channels.

above all, don’t forget that we’re developing a narrative (how you say it) as well as a story (what you say/structure) with this work.

as a result of this project, you will be able to,
• apply all temporal elements (duration, motion, and transition) and at least three communication channels (image, text, voice, music, sound effects) to your work
• explain hierarchy of and relationships between the communication channels
• develop a range of form generation methods from analog to digital
• explain the differences and qualities of digital and analog motion
• hold a perspective on the practical applications of narrative in the design field and its practitioners
• apply deeper technical understanding of flash, photoshop, illustrator, and video / sound software and apply to the production of classroom projects

• the purpose of the work. why does it exist? what is it supposed to do? 

-The purpose of my presentation is to communicate information about personal dental hygiene through different channels in an innovative and narrative method. I will explore temporal elements such as duration, motion, and transition to present a series of statistics and interesting facts about brushing and flossing. I decided that a data presentation sounded more appropriate for my subject matter because I don't think a television show about brushing your teeth would be a hit! I want to make a commercial, not a show opener. 

• context for the work. what surrounds it? where or when does it appear? is it stand-alone or does it require a presenter, what else is on that channel? etc.

-My presentation will be designed like an informative television commercial that is not directly advertising a specific project. Instead, it will advertise important and compelling facts that should appeal to anyone who cares about their teeth being healthy. It will be able to stand alone, because it will be narrated by sound effects and voice overs. I am going to use Flash to create my movie clip and I want it to be approximately 30-45 seconds long. It won't be interactive, because as a commercial on television or on an internet website, it will just run on its own. I think if the viewer is paying attention, it will sort of seem interactive, however, as I guide them through the information in a meaningful and purposeful way.  Just cause they don't get to click certain things or chose what they want to see happen, doesn't mean I can't communicate my content in a similar way.  

• audience description. who are they and why are they watching?

-My audience is going to be very general because my activity is a part of literally everyone's daily hygiene. I could target a younger age group and create an aesthetic with playful colors and illustrated imagery, but I want to try something different. My last project for the nonlinear narrative was simplistic, clean, and had childlike vectored images. I think for this project I want to use photography and collaged image/compostion of a bathroom sink/mirror as the stage for my presentation. Even if I don't use any video clips or real people, but it will still be dynamic. I want my audience to watch my presentation to learn interesting facts about an activity they don't put much thought into because brushing and flossing have been a part of their daily routine since they first grew teeth. Sure, not everyone brushes 2x a day and flosses daily, but ideally, I would like my presentation to inspire people to want to improve their hygiene habits. My audience will be intrigued and interested in my presentation because of the channels I chose to communicate information and because of the visual aesthetics I plan to create. 

I started researching the content for my informational commercial. 
This Fun Dental Facts Website has a bunch of neat facts that I might use in my project
For example:
- 32% of Americans cite bad breath as the least attractive trait of their co-workers.
-38.5 total days is the number an average American spends brushing teeth over lifetime.
-73% of Americans would rather go grocery shopping than floss.
-80% of people are not happy with their smile. 
-Dentists have recommended that a toothbrush be kept at least six (6) feet away from a toilet to avoid airborne particles resulting from the flush.
-The average toothbrush contains about 2,5000 bristles grouped into about 40 tufts per toothbrush. 
-More people use blue toothbrushes than red ones.
-Smokers remain three times more likely than non-smokers to lose all their teeth.
- The average woman smiles about 62 times a day! 
-On average, men only smile 8 times a day!
-Tooth decay remains the most common chronic disease among children ages 5-17 with 59% affected. 
-Americans spend $2 billion a year on dental products -- toothpaste, mouthwash and dental floss.
-94 percent of Americans say they brush nightly; 81 percent say they do it first thing in the morning.
-Percent who say they floss daily: 28%
-About 85% of people with persistent bad breath have a dental condition that is to blame.
-38.5 = the total days an average American spends brushing teeth over a lifetime

Other websites I will draw statistics from include: Dental Hygiene Facts and Dental Health

I have been browsing youtube trying to find helpful videos but the supply for what I want to do seems to be limited. I found some fun and unique clips that are pretty dated, but still informative : How to Properly Brush and Floss Your Teeth  has increble videos on their website that I found very inspirational

I really like how this video presents such powerful information and statistics, but I do see ways that it could be improved. I think if some of the facts with big numbers were allowed more time to soak into the audiences mind by maybe showing something we can relate to in order to give the number context. For example, if I'm giving a fact about the number of toothbrushes that americans purchase a year I will try to literally show that many toothbrushes on the screen to make the viewer understand and visualize the significance of what is being said.

These next two clips have compelling usage of typography and ways to present information. I know it doesn't relate to my content but I like some of the transitions they used and I want to explore how I can create similar transitions in my data presentation. 

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