Wednesday, January 27, 2010

Degree Project: Research Experiments

I need a scare tactic that will wake up my audience by catching their attention, make them aware of the serious threat of HIV/AIDS and also stick in their mind permanently. What medium or combination of media will work best? I have already developed a powerful visual campaign consisting of bathroom posters and car fliers, but how can I incorporate the same type of imagery into a website or web advertisement so that it has an equal impact?

The following are different areas of exploration that I will pursue during the next few weeks.

Where is the most appealing place to write statistics on the model's face (What works and what doesn't)?

What kind of tool works best for writing on skin- pens, markers, eyeliner pencils, liquid eyeliner pens, etc.?

What kind of image treatment is most powerful?
-black & white?
-full color?
-duotone?
-high contrast?

Does a combination of several versions of the same photo treated with different colors shown in a looping .swf sequence create an effect that is eye catching?

How long does it take someone to read the statistic on each model's face comfortably?

How can different tweening effects add to the modes of appeal that the image creates?
-fade out or fade in?
-normal to high-saturation?

How can a voice recording of my slogan create a sound mark?

Does the sound mark work as a narration to the imagery?

In summary, I want to:

experimental typography with my campaign message
-writing on faces
-"slogan" type
-handwritten, computer type, moving type, etc.

experimental image sequencing
-using the photos I have gather from awareness campaign photo shoot in strategic order, experimental sequencing, layering, stacking, etc.
-incorporate stop motion by using multiple frames of similar image
-play with modes of appeal

experimental image treatment
-color choice (duotone, b/w, etc.)
-contrast, saturation, levels, filters,etc.
-using modes of appeal to generate new aesthetics.

experimental multimedia visuals/audio
-video, sound, imagery, type, etc.
-voice recordings
-combination of current imagery with textures, patterns, or other content with valid context such as statistics.

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