Spatial Experience: Guggenheim Museum Barricade

Project Objective:

Engage the viewer at the pedestrian and vehicular level. Answer the question, "What the heck is that going to be?" Build awareness and anticipation through visual clues. Reflect an understanding of the intent and concept behind the architecture. Provide a glimpse into the future. Create a special, spatial experience that begs the viewer to participate in a mental game of what is it?

THIS IS THE GUGGENHEIM MUSEUM IN NEW YOUR CITY THAT WAS DESIGNED BY FRANK LLOYD WRIGHT AND OPENED IN 1959. IT'S ONE OF THE MOST POPULAR PIECES OF ARCHITECTURE IN THE WORLD AND IT PUSHED THE LIMITS OF WHAT HAD BEEN DONE BEFORE IT'S TIME.

Below are Frank Lloyd Wright's visions and concepts for the museum and how it is supposed to stand out among the boring concrete fronts among it's urban environment.

These are my initial sketches of the barricade. I tried to come up with something that reflected an understanding of the intent and concept behind the architecture, while also providing a glimpse into the future.

This is the sketch I decided to pursue. I felt that a slow gradient of several horizontal white levels that move upward and outward in a curved manner would represent the completed museum’s formal and conceptual beauty.This is the side view of the Barricade I designed to reflect the formal and conceptual beauty of the museum Frank Lloyd Wright designed. The first level is 6 foot tall so that people can peek through to the construction process, without being able to see too much! This references the museum’s interior format of the spiral ramp that allows people to view work from different perspectives.This is the front view of the barricade and it shows how it wraps around the perimeter of the museum, while also feeling almost like a continuation of Frank's design. I wanted to keep simplicity, whiteness and smoothness a priority.

This is the banner on the side of the barricade that tells what is being built and when it will be completed.

Finally, this is an arial view of the barricade’s footprint.

This is the 3D Model that I built to show one corner of the barricade. I included a 6 foot tall person as a scale to the size of the real barricade.

Degree Project: Researching Inspiration

This video really inspires me. It has elements of suspense, surprise, emotion, and facts while creating a very powerful message that is intimate, one-on-one, and extremely memorable. I want my video campaign to be just as striking!

This video relies on editing, typography, motion, and an extremely strong metaphor to create a powerful message that is undeniably eye-opening.

This video's subject matter is people, which is the vehicle I have been using to send my message so far, so I found it interesting how giving a face and a voice to the stop of careless spreading of HIV can be a powerful way to promote awareness and a positive call to action.

This video doesn't have a very powerful or long lasting emotional impact, but it does use people to deliver a message about AIDS. I do really like the high contrast visuals and the pacing of the editing though!

These last 2 clips use experimental and kinetic typography, audio, narration and clever transitions to send a thank you message to those who have participated in raising money for fighting HIV/AIDS in Africa. I want to incorporate typographic elements like this in my campaign!

Degree Project: Experiment Process Round 3

As far as my process goes for my Degree Project's online campaign, I continued to explore the possibilities of what could be done with video. In order to create a dramatic mood, I experimented with using motion to explore an image. Then, I combined the 2 movie clips together to develop a story or provoke emotion. My goal was to make the viewer uncomfortable and question what am I looking at? I also want to use risky, sexual imagery that provokes interest.

Professional Practice: Surprising Facts

I looked through "Handbook: Pricing & Ethical Guidelines" to find 3 interesting and surprising facts about my future career directions that I am considering. Since I am interested in screen based design such as website design, interactivity and motion graphics, I researched careers that would suit me.

1. If I decide to pursue my interest in interactive media, I could become a Multimedia designer! Knowledge of web architecture, online design, multimedia communications, and interface design is required, as is proficiency in authoring software such as Macromedia Flash, Director, Shockwave, etc. (I HAVE NO EXPERIENCE WITH THESE!). You also must have a strong visual style and thorough understanding of how typography, layout, color, images, and interactivity impact design, which I think I qualify for. Pay is $40,750 to $58,000 for one to five years' experience and $58,000 to $86,000 for five or more years' experience!

2.I found out that a website designer's salary with one to five years' experience is usually around $40,750 to $59,000 and $59,00 to $85,000 for five or more years' experience.

3. I also found out that there is actually a profession called "web animator," which would allow me to use my interest in motion graphics and animation online! These designers design and creates animated images for display on websites and other online systems, CD-ROMs, video games, etc. They usually make $38,250 to $53,500 for one to five years' experience and $51,000 to $73,250 for five or more years' experience.

I also learned about a couple terms I had never heard of before:

Intranet:

An internal network used by companies to share files, access web sites, and collaborate on projects. These sites usually cannot be accessed from the Internet.

Extranet:

A private network using an Internet protocol and public telecommunication system to securely share part of a business's information or operations with suppliers, vendors, partners, customers, or other businesses.

Official "Spread the Truth, Not the Disease" Poster Campaign

FOR MORE INFORMATION ABOUT MY "SPREAD THE TRUTH, NOT THE DISEASE" CAMPAIGN, CHECK OUT THE PROJECT'S BLOG

This is the FINAL Poster Set for the Millennial League & AIDS Service Foundation of Greater Kansas City. This has been a long and strenuous process, but the photos are finally finished and completely official. The campaign will be launched on Friday, May 12th at the Millennial League's annual Code Red 2010 Event. With over 400 people in attendance, it will be a great way to get our campaign seen! Posters and car fliers will be implemented all over the Kansas City bar scene Friday night as well.

Degree Project: Experiment Process Round 2

Degree Project: Project Explanation, Design Solution & Timeline

By taking my HIV Awareness campaign from last semester’s Visual Advocacy class as a starting point for this semester’s degree project, I plan to find an even greater amount of success in promoting change through both the local community and the online community. With this being said, I have asked myself this question: How can a strategic multimedia visual campaign be used to educate and raise awareness about the serious threat of HIV/AIDS to the younger generation as a whole?

As a senior in the design department, I feel that I have had enough time to decide what type of medium interests me the most. Although I do appreciate printed design pieces, books, posters, etc., I have decided that I prefer design that exists on the screen. I find technology to be crucial to my life and a very important part of what I want to do with my future. As it continues to improve each and every day, I have developed a fascination for motion graphics, animation, interactivity, web design, photography, video and sound. This interest has guided me to the realization that my degree project must have a huge emphasis on screen-based design.

The solution for this project will capture the same emotions and success that my “Spread the Truth, Not the Disease” bathroom posters and car fliers did, while also using a complementary strategy that infects knowledge when people are least expecting it. With the help of a local HIV Awareness organization called the Millennial League, my poster campaign has now expanded to a wider audience including men and women, as well as gays and straights, and it will correspond with the website that I am going to create. I will be using a lot of the same imagery, as was well as creating more as the project develops. I want my Internet campaign to have the same aesthetic and overall message that the Millennial League campaign has.

My research has shown me that there are many ways to create emotion through screen-based imagery that is more interesting than what has been done in the past to spread awareness about HIV. Since I want my campaign to be memorable and have a lasting effect on the young generation who I am targeting, my site will include a combination of photography, video, motion graphics, and other multimedia. I’m thinking of creating a splash page that catches someone’s attention and provokes a very dramatic, intimate, one-on-one experience that will make my audience more aware of the serious threat of HIV.

I feel that this semester should challenge me in many ways, while also providing me with an outstanding piece of work to add to my portfolio. I want to teach myself how to do new things in software that I have only briefly played around with in the past, while also improving my design skills formally, creatively, and conceptually. I am excited to make a difference in the lives of others by using my talents as a visual communicator.

Degree Project: Experiment Process

This is a mockup ad that I was experimenting with and uploaded on YouTube to get feedback from