conference description:
The art of installation typography opens the door to infinite areas of exploration and experimentation. However, applying meaning to typographic imagery that exists in a 3D space is the main focus of the topics introduced at this conference. Keynote speakers, such as designer Anna Garforth, will provide their insight on the use of expressive typography in physical spaces. Participants will learn how a projector, highly ornamented typography, physical objects/materials, grids, and a combination of all these elements can be used to send a message with multiple levels of read. By considering word choice, typeface choice, materials used, and the setting of the installation, the artist is responsible for what is being portrayed. Why not install meaning into a typographic installation?designer bio:
Anna Garforth is a successful designer and illustrator who lives in London and graduated from Central Saint Martins. She set up an illustration/design practice known as abe, through which she has produced editorial works for The Ecologist Magazine, website designs and created various large scale art installations. She is best known for her recent work titled Mossenger, which consists of type crafted from moss. She carefully considers word choice and then uses ornamented typography shaped with natural materials that simultaneously dictate their own message. By using type in real environments, Anna sends powerful messages about nature and civilization. This piece landed her a place in Creative Review’s October 2008 Issue and she has since installed site specific pieces around Europe. Mossenger has also recieved press in over twenty magazines world wide.
Anna Garforth is a successful designer and illustrator who lives in London and graduated from Central Saint Martins. She set up an illustration/design practice known as abe, through which she has produced editorial works for The Ecologist Magazine, website designs and created various large scale art installations. She is best known for her recent work titled Mossenger, which consists of type crafted from moss. She carefully considers word choice and then uses ornamented typography shaped with natural materials that simultaneously dictate their own message. By using type in real environments, Anna sends powerful messages about nature and civilization. This piece landed her a place in Creative Review’s October 2008 Issue and she has since installed site specific pieces around Europe. Mossenger has also recieved press in over twenty magazines world wide.
visuals:
To begin, I am going to install the word "meaning" into a 3D space with first a projector, then with string on a grid, and then with objects that will bring life to the word. The three stages of this process will serve as a photographic imagery to use on my posters, postcards, name tags, etc.
1 comment:
kyle, very nice writing. sounds like an interesting conference. the question is a nice way to end. good idea there. in the sentence "keynote speakers, such as..." remove those commas. on your final question, i wonder if you need to use the word "installation" a second time. maybe you should just ask about installing meaning into typography...
the bio sounds good. concise and informative. you make anna sound like a well qualified designer making interesting work.
Post a Comment