Semiotics and Tropes: Matrix of Ideas

Here is my process for this portion of the Poster Project:
I created an analog matrix for the following:
• 4-5 rows (horizontal) for rhetorical tropes (your choice)
• 3 columns (vertical) -- 1 each for icon, index and symbol
• 1 additional column for copy (text as symbol)

I explored the matrix via both text and image. I thought through the matrix in phrases and wrote those down in the matrix. I selected signs, (like myspace, fast food, internet, etc) from my mindmap that have the greatest potential for further concept development and paired each with a trope. I then iterated several hand-generated thumbnails for each slot in my matrix.